There is a trend to use mascots and spokespeople (real or created) when developing public relations (PR) campaigns.
I'm sure many of us can name several right off the top of our heads, thinking of commercial campaigns. Government agencies also use mascots and spokespeople in PR campaigns - think Smokey Bear and McGruff. My favorite being Sprocket Man. Here are a few of the lesser known ones.
WorldCat.org search results had several federal documents with Safety Sadie - yet she doesn't seem well known.
Looks like Sadie didn't get her picture on this poster.
U.S. Department of Agriculture's Forest Service had Woodsy Owl teaching about ecology from mid 1960s through mid 1980s (and later too). Woodsy Owl commercials often played during TV programs geared toward children and families.
This is an example of a PR effort with lower production value.
I couldn't leave out my favorite.
Prepare with Pedro: disaster preparedness activity book. SuDoc Number: HS 5.102:D 63/26 Publication Date: 2018
This activity book is designed to teach young children and their families about how to stay safe during disasters and emergencies.
U.S. Government Comics From University of Mississippi Libraries
Government Comics (UNT) University of North Texas Libraries: "Cartoons and comic books published by government agencies; also government publications that discuss cartoons and comics."
Government Posters and Graphic Publications- Community Guides FDLP (Federal Depository Library Program) list of guides
Weird Government Mascots Pinterest Board
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